How to create engaging Instagram Reels for business in 2023
This is a 10-step guide on Instagram reels for business. Creating engaging Instagram Reels for business requires a combination of creativity, strategy, and tactics.
Here are a few tips on how to create engaging Reels on your business Instagram account:
- Know your target audience: Understand your target audience's interests, demographics, and pain points. Create content that resonates with them and provides value.
- Have a clear purpose: Determine the purpose of your Reel, whether it is to showcase a product, educate your audience, or simply entertain.
- Use a hook: Instagram Reels are meant to be short, so apply a catchy hook and keep your videos to the point. Use a clear and concise message that can be understood quickly.
- Use engaging visuals and the right tools: Use high-quality visuals and graphics that are visually appealing and easy to understand. Make sure to use Instagram's editing tools to enhance your visuals.
- Add music: Music can help create an emotional connection with your audience, so choose music that aligns with your brand and the message you're trying to convey.
- Add captions: Captions can help make your Reels more accessible to a broader audience, including those who are hard of hearing or have limited data.
- (optional) Experiment with different formats: Try different formats, such as stop-motion videos, timelapse videos, or animation, to make your Reels stand out.
- Use call to action: Use a clear and specific call to action, such as asking viewers to visit your website or follow your Instagram account, to encourage engagement and increase conversions.
- Use Instagram's shopping feature if applicable: Instagram shopping feature can allow your customers to shop directly from your Instagram account, use it to make it more convenient for them.
- Measure and optimize: Use Instagram's analytics to track the engagement and reach of your Reels, and optimize.
Here's our 10 step guide for Instagram reels
Step One: Know your Instagram target audience
Defining your target audience on Instagram is crucial for creating effective Instagram Reels for your business. Here are a few tips on how to define your target audience on Instagram for business Reels:
- Understand your existing customers: Look at your existing customer base and try to understand their demographics, interests, and pain points. This will give you a good starting point for identifying your target audience.
- Use Instagram's analytics: Use Instagram's analytics to track the engagement and reach of your Reels and other content. This will give you insight into who is engaging with your content and help you identify your target audience.
- Use Instagram Insights: Instagram Insights provide detailed information about your audience and their behavior, it can help you to understand their demographics, interests and behavior on the platform.
- Use audience research tools: Use audience research tools like Google Analytics, Facebook Audience Insights, or Survey Monkey to gather more information about your target audience.
- Define your ideal customer: Define your ideal customer by creating a buyer persona, which is a fictional representation of your ideal customer. This will help you to understand their needs, wants, and pain points.
- Identify your competition: Look at your competitors on Instagram and see who they are targeting. This will give you an idea of the types of people who are interested in your products or services.
- Use hashtags: Use relevant hashtags to make your Reels more discoverable and increase your reach. This will help you to identify the groups of people who are interested in your products or services.
- Keep testing and refining: Keep testing different strategies, and keep refining your target audience as you learn more about them and the performance of your Reels.
By defining your target audience, you can tailor your Reels to their interests and pain points, and increase the chances of your Reels resonating with them and ultimately driving conversions.
Step Two: Have a clear Instagram reel purpose
Instagram Reels are a versatile feature that can be used for a variety of purposes by businesses. Here are a few ways you can use Instagram Reels for your business:
- Product demos and tutorials: Use Instagram Reels to showcase your products and demonstrate how they can be used. This can be particularly effective for products that require assembly or have multiple uses.
- Behind-the-scenes content: Use Instagram Reels to give your followers a behind-the-scenes look at your business operations, including product development and manufacturing.
- Promotions and discounts: Use Instagram Reels to announce promotions and discounts, and offer exclusive deals to your followers.
- Customer testimonials: Use Instagram Reels to feature customer testimonials, which can help to build trust and credibility for your brand.
- Influencer collaborations: Use Instagram Reels to collaborate with influencers and other businesses to reach new audiences and increase brand awareness.
- How-to guides and educational content: Use Instagram Reels to create how-to guides and educational content that provide value to your followers.
- Contests and giveaways: Use Instagram Reels to run contests and giveaways, which can help to increase engagement and attract new followers.
- Time-sensitive content: Use Instagram Reels to share time-sensitive content, such as new product launches or events, to create a sense of urgency and drive conversions.
- Entertainment and humor: Use Instagram Reels to entertain and make your followers laugh, this can help to build a relationship with your audience and create more engagement.
By using Instagram Reels in various ways, you can keep your content fresh and interesting, and increase the chances of your Reels resonating with your target audience.
Step Three: Use a hook
A hook is a powerful way to grab the attention of your audience and keep them engaged with your Instagram Reel. Here are a few tips on how to choose a hook for your Instagram Reel:
- Identify the main message of your Reel: The hook should align with the main message of your Reel and provide a clear and compelling reason for viewers to keep watching.
- Highlight a unique aspect of your brand or product: Use the hook to highlight a unique aspect of your brand or product that sets it apart from your competitors.
- Use a question or a statement that creates intrigue: Use a question or a statement that creates intrigue and makes viewers curious to find out more.
- Use a call-to-action: Use a call-to-action (CTA) to encourage viewers to take a specific action, such as visiting your website or following your account.
- Use a relatable and emotional statement: Use a relatable and emotional statement that resonates with your target audience and evokes an emotional response.
- Use a surprising or interesting fact: Use a surprising or interesting fact that makes your brand or product stand out and piques viewer's interest.
- Use a sense of urgency: Use a sense of urgency to create a sense of immediacy and encourage viewers to take action.
- Use a hook that is consistent with your brand: Use a hook that is consistent with your brand, and that aligns with your overall marketing strategy.
- Test different hooks: Test different hooks to see what resonates best with your audience, and refine your hook over time based on the performance of your Reel.
By using a hook that is compelling and relevant to your target audience, you can increase the chances of your Reel resonating with them and ultimately driving conversions.
Step Four: Tools and visuals for Instagram reels
There are a variety of tools and software available that can help you to create high-quality Instagram Reels. Here are a few popular options:
- Instagram's built-in editing tools: Instagram offers a range of basic editing tools within the app, such as cropping, trimming, and adding music, that can be used to create Reels.
- Adobe Premiere Rush: Adobe Premiere Rush is a powerful video editing tool that can be used to create high-quality Reels. It offers a wide range of features, including color grading, motion graphics, and multiple video tracks.
- Final Cut Pro X: Final Cut Pro X is a professional-level video editing tool that can be used to create high-quality Reels. It offers advanced features such as multi-cam editing, motion graphics, and color grading.
- iMovie: iMovie is a free video editing tool for Mac users that can be used to create high-quality Reels. It offers basic editing features such as trimming, cropping, and adding music.
- Canva: Canva is a graphic design tool that can be used to create eye-catching visuals for your Reels. It offers a wide range of templates, design elements, and features to make your Reels more engaging.
- Lightroom: Lightroom is a photo editing tool that can be used to improve the quality of the images in your Reels. It offers features such as color correction, retouching, and presets to enhance your Reels.
- Filmora: Filmora is a user-friendly video editing software that can be used to create high-quality Reels. It offers a wide range of features, including video effects, transitions, and text overlays.
These are a few popular tools that you can use to create high-quality Instagram reels.
Step Five: Choose music for Instagram Reels
Choosing the right music for your Instagram Reels can help set the tone and create an emotional connection with your audience. Here are a few tips on how to choose music for your Instagram Reels:
- Align with your brand: Choose music that aligns with your brand and the message you're trying to convey. For example, if your brand is serious and professional, choose music that reflects that tone.
- Consider the mood of your video: The music you choose should reflect the mood of your video. For example, if your video is lighthearted and fun, choose music that has a similar feel.
- Use popular music: Popular music can help increase the reach and engagement of your Reels, as viewers may recognize the song and be more likely to watch your video.
- Use Instagram's music library: Instagram has a music library with a wide variety of songs to choose from, including popular songs and emerging artists. You can easily search by genre, mood, and more.
- Try different music styles: Experiment with different music styles to see what resonates with your audience. For example, try using a mix of pop, rock, and electronic music to appeal to a broad audience.
- Be aware of copyright laws: Be aware of copyright laws when using music in your Reels. Instagram's music library includes rights-cleared music, but you can't use copyrighted music without permission.
- Use Soundtrack by Facebook: Soundtrack is a music library for Facebook and Instagram creators, it offers a variety of licensed music that you can use in your Reels.
- Create your own music: If you want to make your reels unique, you can create your own music using music production software or apps.
- Use royalty-free music: If you don't want to use music from Instagram's library or Soundtrack by Facebook, you can use royalty-free music from different websites or platforms like AudioJungle, Artlist or Epidemic Sound.
Step Six: Write captions for Instagram reels
Writing captions for Instagram Reels is an important part of creating engaging content. Here are a few tips on how to write captions for Instagram Reels:
- Keep it concise: Captions should be concise and to the point, ideally no more than 2-3 lines.
- Use keywords: Use keywords that are relevant to the content of your Reel and that will help it to be discovered in search results.
- Tell a story: Use captions to tell a story and provide context for your Reel. This can help to increase engagement and build a connection with your audience.
- Use calls-to-action: Use calls-to-action (CTA) to encourage viewers to take a specific action, such as visiting your website or following your account.
- Use hashtags: Use relevant hashtags to increase the discoverability of your Reel and to reach new audiences.
- Use emojis: Use emojis to add personality and to make your captions more visually appealing.
- Keep it consistent with your brand: Keep your captions consistent with your brand voice, and aligned with your overall marketing strategy.
- Tag other accounts: Tag other accounts, particularly influencers or brands, in your captions. This can help to increase the visibility of your Reel and to build relationships with other accounts.
- Use keywords in your captions: Use keywords that are relevant to your Reel and to your target audience, this will help your Reel to be discovered in search results.
By writing captions that are concise, engaging, and aligned with your brand, you can increase the chances of your Reels resonating with your target audience and ultimately driving conversions.
Step Seven: Experiment with different formats
Instagram Reels allows users to create a variety of different types of videos, including stop-motion videos, timelapse videos, and animation. Each type of video offers its own unique benefits and can be used to achieve different goals.
- Stop-motion videos: Stop-motion videos are created by taking a series of still images and then playing them back in sequence to create the illusion of motion. This type of video is great for creating engaging and visually interesting content, and can be used to showcase products or services in a creative way.
- Timelapse videos: Timelapse videos are created by taking a series of images or videos over a period of time and then playing them back in a shorter time frame. This type of video is great for showing the process of creating something or showcasing the passage of time.
- Animation: Animation can be used to create visually interesting and engaging content that can be used to tell stories or convey complex ideas in a simple and easy-to-understand way. Animation can be created using a variety of different tools and techniques, including 2D animation, 3D animation, and stop-motion animation.
Ultimately, the type of video you choose will depend on your goals and the message you want to convey. For example, if you're a jewelry brand, stop-motion videos can be a great way to showcase your products in a creative and engaging way. If you're a real estate company, timelapse videos can be a great way to showcase the construction of new buildings. Animation can be a great way to showcase your brand story and convey complex ideas in a simple and easy-to-understand way.
Step Eight: Use call to action
A call to action (CTA) in Instagram Reels is a prompt or instruction that encourages the viewer to take a specific action, such as visiting a website or making a purchase. A CTA can be added to an Instagram Reel by including a link in the reel's caption or by adding text or a sticker to the reel itself that includes the CTA. Examples of CTAs for Instagram Reels include "Shop now," "Swipe up to learn more," or "Follow our page for more content." It's important to be creative and clear in your CTA, as well as to make sure it is relevant to the content in the reel.
There are several types of calls to action (CTAs) that can be used in Instagram Reels, including:
- "Follow" CTA: This type of CTA encourages the viewer to follow the account that posted the reel.
- "Learn More" CTA: This type of CTA encourages the viewer to tap the reel to learn more about the product, service, or information being shared.
- "Shop Now" CTA: This type of CTA encourages the viewer to tap the reel to purchase a product or service.
- "Sign Up" CTA: This type of CTA encourages the viewer to sign up for a service or subscribe to a newsletter.
- "Share" CTA: This type of CTA encourages the viewer to share the reel with their followers.
It's important to note that Instagram reels are relatively new feature, it's best to test different types of CTAs and see which ones perform best for your audience.
Step Nine: Use Instagram shopping
Instagram Shopping allows businesses to tag products in their Instagram Reels and make them shoppable, meaning viewers can tap on the product tags to view more information and purchase the product directly from the reel.
Here's how to use Instagram Shopping in Instagram Reels:
- First, you'll need to have an Instagram Business account and a Facebook Business Manager account.
- Connect your Instagram account to your Facebook Business Manager account.
- Set up a product catalog in the Facebook Business Manager. This catalog will contain all the products you want to tag in your Instagram Reels.
- Make sure your Instagram account is connected to your product catalog in the Facebook Business Manager.
- Create a reel and while editing, you can add the products you want to tag in the reel.
- Once you have created the reel, you can publish it to your Instagram account and add product tags by tapping on the products you want to tag.
- Viewers will be able to tap on the product tags to view more information about the product, including the price and the option to purchase it.
It's important to note that Instagram shopping is currently only available for certain countries, and business must meet the requirements and be approved by Instagram before using this feature.
Final step: Measure and optimize Instagram reels
Measuring and optimizing Instagram Reels can help you understand how your audience is engaging with your content, and make adjustments to improve performance. Here are some ways to measure and optimize your Instagram Reels:
- Track engagement metrics: Keep an eye on engagement metrics such as likes, comments, shares, and views to understand how your audience is interacting with your Reels.
- Use Instagram Insights: Instagram Insights provides detailed analytics on your Reels, including reach, engagement, and audience demographics. Use this data to understand how your Reels are performing and make adjustments as needed.
- A/B testing: Try experimenting with different types of Reels, such as different captions, filters, or calls to action, and compare their performance to see what resonates with your audience.
- Analyze your audience: Look at the demographics of your audience and create Reels that cater to their interests and preferences.
- Optimize your Reel's caption: Use captions that are clear, concise, and compelling. Make sure to include keywords and hashtags to make your Reels more discoverable.
- Use relevant hashtags: Use relevant and trending hashtags to increase the visibility of your Reels and reach a larger audience.
- Track your conversion rate: If you're using Instagram Shopping, track the conversion rate on Instagram reels and monitor the number of sales that are coming from Instagram reels.
- Use Instagram analytics to see how long people are watching your reels, so you can optimize the length of your reels.
By measuring and optimizing your Instagram Reels, you can improve engagement, increase reach, and ultimately drive more conversions for your business.
So, should you use Instagram reels for your business?
Instagram Reels can be a valuable tool for businesses looking to increase their reach and engagement on the platform. As of 2023, Instagram Reels is becoming increasingly popular and more brands are using it as a way to reach their target audience. Some benefits of using Instagram Reels for your business include:
- increased reach: Instagram Reels can help increase your reach on the platform by making your content more discoverable through the Reels tab and the Explore page.
- increased engagement: Instagram Reels can help increase engagement with your audience by creating more interactive and dynamic content.
- increased brand awareness: Instagram Reels can help increase brand awareness by allowing you to showcase your products, services, and brand in a more creative and engaging way.
- increased sales: If you're using Instagram Shopping, Instagram reels can be a great way to drive sales.
However, it's important to note that Instagram Reels is a competitive space, with many businesses using the feature. So it's important to ensure that your reels are of high quality and are relevant to your target audience. Also, it's important to test different types of reels and see which ones perform best with your audience.
Overall, Instagram Reels can be a valuable tool for businesses in 2023, but it's important to understand how to use it effectively and to measure your results.
As always, we're here to help. Book a free consultation with our Instagram Expert to find out how we can help your business grow.