Stoking the fires of inspiration can be tricky when brainstorming content for your Instagram Reels. Here at ENGE, we've got your back with 15 evergreen ideas to set your creative spark ablaze, whether you're a brand or creator.
ICYMI: Instagram Reels are a growth game-changer. According to Instagram, the algorithm favors entertaining, inspiring, or experimental Reels. To keep the creative flames burning, we've gathered 15 Instagram Reels ideas for you to light up the screen today and over again:
1. Introduce Yourself and Tell Your Story
Feel a creative block? Welcome new followers by creating a Reel that introduces yourself or your brand. Blend old video clips with a voice-over and text overlay, or go one-on-one with your camera. The choice is yours!
2. Show the “Real Side” of Your Brand/Product
Perfectly curated feeds are so yesterday. Share the unfiltered side of your brand with a fun "Instagram vs. Reality" video. It's an easy way to show authenticity on Instagram, and authenticity is what the game's all about.
3. Take Your Followers Behind-the-Scenes
Open the curtain and take your audience behind the scenes. From timelapses of your content scheduling to the nitty-gritty of a product launch, these Reels are simple and relatable and let your viewers peek behind the glitz and glam.
4. Show a Before and After
Before-and-after videos are a great engagement booster. They're intriguing and satisfying to watch. Use them for home renovations, recipes, makeup transformations, art illustrations, and more. The possibilities are endless!
5. Offer Tips and Tricks
Struggling for ideas? Start with some helpful tips and tricks. Regardless of your industry, your insights are gold. You don’t have to go grand. Share a quick tip and ask your audience to comment on what they'd like to see next.
6. Give a Sneak Peek
Create a sneak peek video when you're low on Reels ideas. Use it to build anticipation around a new product or a thrilling launch. You can also use it to tease an upcoming event, workshop, or series.
7. Hop on a Trend
Trends are a double-edged sword, but they have their purpose. They can give your Reels a serious boost in engagement and discoverability. Sometimes, a simple trend-inspired video can engage your current followers, snag new ones, and up your Instagram game.
8. Repurpose Social Content
Look at your content arsenal. What can be repurposed for Reels? Grab that TikTok video that rocked with your audience and bring it to Instagram. Transform the best talking points of a high-engagement carousel post into a snappy Reel. Work smarter, not harder.
9. Share How-to Videos
How-to videos are a treasure trove of Reels ideas. They could range from using your favorite editing app to whipping up the perfect chocolate chip cookies. If you've got a bundle of how-to ideas, that's even better. Film them in one go and use them as a series for a steady stream of content.
10. Highlight Your Products
Instagram Reels are tailor-made for visually showcasing your products, from cocktail kits to gadgets and everything in between!
11. Spotlight Your Community
Humanize your brand by spotlighting your community through user-generated content (UGC). Or create a compilation of positive customer reviews in a roundup.
12. Create a Listicle
Not all Reels need to be about your brand or product. When your creative well runs dry, turn your interests into inspiration. Consider curating a listicle of your favorite podcasts, Netflix shows, or local restaurants.
13. Share a Day in the Life
Perfect for small business owners or lifestyle creators, a "day in the life" Reel offers a behind-the-scenes glimpse of your daily routine.
14. Answer FAQs
Dip into your Instagram comments, DMs, and FAQs for inspiration. If followers frequently inquire about your location or top-selling products, whip up a snappy 15-30-second Reel answering their burning questions.
15. Tease Upcoming Videos or Podcast Episodes
Got a podcast or YouTube channel? Tease your upcoming content with a Reel. Share a sneak peek, and use the caption to inform your followers when and where they can catch the full video. Or, highlight a captivating clip from your podcast episode, ensuring your audience can't resist tuning in.
So there you have it!
Your creative cauldron is brimming with Instagram Reels ideas. Experiment, analyze, and discover what best resonates with your audience. Then hit that repeat button!
At ENGE, we're all about streamlining your social media journey, especially if you're a busy entrepreneur or small business owner. Stay tuned for more handy tips and tricks to keep your social media game strong. And if you need help, just email me!