There are many ways to create Instagram Reels, even with limited video skills. You can create high-performing Reels without filming a single piece of footage!
Here are 7 simple and easy-to-execute Reel ideas for businesses, creators, and social media managers flying solo:
Bring Tweets to Life
Tweets are big performers on Instagram, making them the perfect inspiration for Reels content.
You can use Instagram Stories to create a 15-second layered clip — simply create a story using your video B-roll and add your Tweet screenshot via the Add from Camera Roll sticker.
When you’re happy, save the story and share it to Instagram Reels.
TIP: While it’s best to have an original video B-roll that’s relevant to your brand or niche, you can find royalty-free stock videos on websites like Pexels and Storyblocks.
Check it out: https://www.instagram.com/p/CfsXS5NDhjt/
Create Quote Graphics
Take the static quote graphics you’d traditionally post as a photo and turn them into video clips!
Like this: https://www.instagram.com/p/CfTFA66JZQu/
Using an app like InShot, you can turn a static image into a video clip. Once you have the video clip, you can post it on Instagram as a Reel with trending audio.
To take it one step further, use the voiceover or text-to-speech feature to narrate the quote.
Time Static Photos to Trending Audio
Creators often use this format to recap vacations or weekend hangs with friends. But the format works for businesses, too: https://www.instagram.com/p/CVNiOzmvr-q
It requires patience to time static photos perfectly to a beat, but there are ways to speed up the process.
Instagram recently rolled out Reels templates: time-stamped templates that you can easily drop your content into. Look out for Reels with the “Use template” label.
Everyone’s favorite content type —memes — can also make great Reels for your page.
This can be as simple as overlaying a video, GIF, or image meme onto a 9:16 background.
Like this: https://www.instagram.com/reel/Cft4Xx0DqH-/
For even better results, pair this with trending audio or use the text-to-speech feature to add some commentary and give your meme extra depth.
Partner With Creators
One easy way to create Reels content is by… having creators do it for you.
This does require a budget and some project management skills, but partnering with creators for Reels content can deliver results in multiple ways.
One of the most effective tactics is to use Instagram’s Collabs feature, which allows a creator to post a Reel to their feed and yours simultaneously (you need to accept it to have it shown on your feed).
Check it here: https://www.instagram.com/p/CfwPwi4Fa3N/
It’s a great way to cross-promote your Reels while giving your account an extra engagement boost.
Add Motion to Your Text
Another simple way to create Reels is using text as your focal point. It can stop scrollers in their tracks and is a break from the standard videos popping up on the Reels feed.
Taking inspiration from your brand identity, use your brand colors and fonts to tie the Reel together.
Like here: https://www.instagram.com/reel/CbpxjaMgOUb
Mobile apps like Adobe Express, Canva, and Mojo allow you to animate text from your phone.
Share User-generated Content (UGC)
Original content is always best, but UGC is better than nothing if you’re short on time and resources.
Sharing Reels from your community can build rapport and act as a third-party endorsement for your product or service — but remember to always:
• Ask for permission to repurpose content before sharing it on your page
• Credit the original creator in the caption
• Tag the original creator in your Reel
Will you be trying any of these easy Reels ideas for your businesses? Let us know!
We’re here to help you with your strategy, content, and engagement.If you need any help or have any questions, send me an email at Joanna@goenge.com.