Instagram Stories have become a powerful tool for increasing engagement and attracting new followers on the platform. Designed to foster interaction and provide a glimpse into your content, Instagram Stories play a vital role in boosting brand visibility. When you share Stories, your followers see a bubble with your account at the top of their screen, making it easy for them to access and engage with your content. Moreover, potential followers often discover your Stories when they come across your comments on their own posts or other people's content.
Five proven techniques to help you get more views on your Instagram Stories in 2023.
Add an Engagement-Driving Sticker to Your First Story
One of the quickest ways to boost your Stories' views is by utilizing engagement-driving stickers, such as polls, emoji sliders, or quizzes, in your initial Story. By encouraging interactions from your viewers right from the start, you signal to the Instagram algorithm that your content is engaging, increasing your Stories' visibility.
Include an Extra Story at the End of the Day
To capture the attention of late-night Instagram users and those browsing the platform before you post your daily Stories, consider adding an additional Story towards the end of the day. This ensures that your content remains fresh and accessible to a broader audience.
Share Exclusive Content
Offering exclusive content on your Stories is a tried-and-true marketing tactic to attract more views. Provide your audience with something unique, useful, or interesting that they can only access through your Stories. This could be a 24-hour discount code for brands or a personal story, tutorial, or new perspective for creators. The temporary nature of Stories creates a sense of urgency and encourages viewers to engage and follow your content regularly.
Tap Into Instagram's Close Friends Feature
Utilize Instagram's Close Friends feature to your advantage. Adding select individuals, such as brand ambassadors or repeat customers, to your Close Friends list will prioritize their engagement with your Stories in their feeds. This strengthens your relationship with key community members and increases your Stories' visibility to those who are most likely to engage with and share your content.
Consistency is key when it comes to maintaining views on your Instagram Stories. Regularly post high-quality, engaging content that aligns with your brand and resonates with your audience. By staying active and consistently delivering content, you'll build a loyal following, drive sales, and increase engagement.
To get more views on your Instagram Stories in 2023, focus on implementing these five strategies: adding engagement-driving stickers, including an extra Story at the end of the day, sharing exclusive content, leveraging Instagram's Close Friends feature, and maintaining consistency. By combining these techniques with compelling visuals and captivating storytelling, you'll be well on your way to increasing your brand's visibility, engaging your audience, and achieving your goals on Instagram.
How can ENGE help you acheve your goals?
In Enge, we can help you grow your brand awareness and engagement on Instagram.
If you need any help or have any questions, just email me at firstname.lastname@example.org