How to create Instagram shopping posts

How to create Instagram shopping posts

Your digital shop is shined up and gleaming. Your product inventory is bursting at the seams. You’re ready to start making that money — all you need is a customer or two.

Every month, 130 million people tap on an Instagram shopping post — showing just how strong the appetite for social shopping is.

For businesses, Instagram shopping posts are a great way to showcase your catalog and drive sales. For creators and influencers, it opens up a world of opportunities to promote products from brands you partner with.

With this in mind, it’s time to optimize your profile for Instagram shopping!

How to create Instagram Shopping Stories

Use the Stickers function to tag a product in your Instagram Story.

Upload or create your content for your story as usual, then hit the sticker icon in the top-right corner. Find the Product sticker, and choose the applicable product from your catalog.

How to create Instagram Shopping ads

Either boost a Shoppable post that you’ve already created or build an ad from scratch in Ads Manager using the Instagram Product tags. Easy!

Ads with product tags can either drive to your eCommerce site or open up Instagram Checkout if you have that functionality.

How to create Instagram Shopping Guides

One of the app's latest features, Instagram Guides is like mini blogs that live right on the platform.

For users with an Instagram Shop, this can be a great way to promote products with a bit of an editorial angle: think gift guides or trend reports.

Ensure you’re up-to-date with the most recent image and video specs (Instagram sometimes changes things), and that photos and videos are high-resolution whenever possible.

If you can, give your product shots an exciting, editorial vibe, showcasing your goods in action or in a real-world setting. Sharing beautiful details shots can be an eye-catching option too.

By becoming an approved Instagram retailer, tagging your products, and optimizing your link in bio, you’ll create an easier shopping experience for your followers and make sales. Cha-ching.

Ready to drive more traffic and sales from Instagram?

We’re here to help you with your strategy, content, and engagement.
If you need any help or have any questions, send me an email at

Enjoy Instagramming!