How to Create Instagram Ads That Work for Ecommerce.
Instagram users are some of the most engaged shoppers out there!
A recent study found that Instagram was the social media platform that most influenced people’s shopping habits — especially in the fashion, beauty, and style-related industries.
So it makes much sense to run Instagram ads that help connect users with your eCommerce products.
Make it Easy for Your Customer.
Make the buying process as simple as possible! And one of the best ways to do this is with your ad copy and call-to-action (CTA).
If your Instagram ad has “sale” or “discount” messaging, you need to make sure it appears early in the copy — otherwise, a scrolling fan might miss it!
Make Your Ad Looks Like It’s From a Friend
Instagram is a lot less saturated with ads than Facebook, and the last thing you want is for your ad to stick out as inorganic content.
Rather than trying to make your ads look like, well, ads, a better strategy is to make your ads blend in with other content that’s shared on Instagram.
Test and Learn With Your Targeting
Before you go ahead and create Instagram ads, it’s essential to know the target audience you’re trying to reach.
If you target broadly, hoping to make sales from everyone, you’re way less likely to get any conversions. And if your target is too narrow, you’re not going to get much volume.
And don’t forget to include the Facebook Pixel on your eCommerce page! This will allow you to build ads that retarget people who have visited your website or shown interest based on previous ads.
Using the Facebook Pixel when you create Instagram ads will almost always drive more conversions because the audience you reach has already demonstrated an interest in your website or products!
And that’s it! Creating Instagram ads on Instagram for eCommerce is a lot like baking: you need to try a variety of actions and adjust your ingredients to get the best results for your brand.
Need some more tips on how to run a fantastic Instagram ad campaign?
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