Discover how to drive traffic from Instagram with these tried-and-true tips!
Tip #1: Use a Link in Bio Tool to Create a Mini Landing Page for Your Profile
The link in your Instagram bio is the most effective way to drive traffic outside of Instagram — and for a good reason!
It’s available to everyone, and can be a one-stop shop for sending followers to a blog post, web page, or YouTube video.
To capitalize on this feature, I recommend using a link in bio tool that lets you share multiple links from one easy-to-navigate landing page.
Tip #2: Use Instagram Stories Link Stickers
Instagram Stories Link Stickers are an effective tactic for driving traffic.
It’s a great way to see a boost in clicks and get more eyes on your content!
Tip #3: Package Your Most Clicked Stories in a Permanent Highlight
Instagram Stories may disappear after 24 hours, but with an effective strategy, they can live on your profile page forever.
Highlights are the best way to extend the shelf life of your Stories, giving them greater reach, more visibility, and a boost in traffic.
Tip #4: Add Verbal and Written Call-to-actions (CTAs) to Instagram Reels
It's no secret that Instagram Reels are a one-way ticket to growth.
But they can also be massive traffic drivers. How?
With a clear CTA that encourages people to head to your link in bio.
This could be with on-screen text placement, a verbal call-out, your video caption, or all of the above.
Tip #5: Partner With Influencers (and Ask Them to Use Link Stickers on Stories or a Link in Bio)
It’s an excellent way to leverage another community — and with the exemplary brand ambassador, you can reach a vast (and relevant!) new audience on the platform.
Tip #6: Set Up an Instagram Shop
With the feature, brands can curate a list of shoppable products directly accessible through the “View Shop” button on their Instagram profile.
And even better — brands with Instagram Shop can also be featured on the Instagram Shop tab, making their products even more discoverable by users on the app.
It’s a great way to showcase your catalog and opens up a world of opportunity for users to discover you and drive traffic back your way, win-win!
Tip #7: Invest in Instagram Ads
Instagram ads are guaranteed to reach more users, and with the right strategy, they can be a massive advantage for your brand.
Consider your end goals carefully to make your Instagram ads as successful as possible. To drive traffic, focus on a strong CTA that encourages clicks.
Tip #8: Add Action Buttons to Your Instagram Profile
One of the most straightforward tactics to maximize your traffic opportunities on Instagram is to take advantage of your profile’s buttons.
It’s a simple way that brands and businesses can connect on the platform through action.
Whether you’re a nail salon, cafe, or fitness studio, adding an action button to your profile page is an interactive way to engage with your audience.
To add your action buttons, head to Edit Profile and tap Action Buttons.
With the right tools and strategy, Instagram can be a huge traffic driver for your brand or business.
Equipped with the above tips and tricks, you’ll soon be able to engage with your audience and convert Instagram followers into clicks and conversions elsewhere.
Level up your bio and start driving traffic from Instagram!
Ready to level up your social media strategy?
We’re here to help you with your strategy, content, and engagement.
If you need any help or have any questions, send me an email at Joanna@goenge.com.