In many cases, Instagram advertising has a fantastic ROI (return on investment) that may even save your business. Another amazing thing about Instagram advertising is that, because of their variety in Advertising formats, they have much room for different strategies.
Best Practices That Will Transform Your Instagram Ads
Know Your Audience
Use your data analysis to target your audience more precisely. Track the number of people who saw your ads. Find out who are the people viewing your posts and learn everything about them, such as their demographics, to reach more people by focusing on them.
Improve Your Instagram Performance With Effective Data Analysis
Measure your content habits and see how your strategies (hashtag strategies, number of likes per post, etc.) work.
Increase Your Engagement Rate
Sometimes, keeping an eye on your ad's engagement is even more important than other metrics.
Because by advertising on Instagram, you are more likely to create a conversation, get comments, and questions directly related to your product.
How do you advertise on Instagram?
Log into your Facebook account, go to your ads manager, and create a new campaign to begin designing your first Instagram ad.
1. Create an ad campaign with Facebook Ad Manager.
2. Choose your objectives.
3. Select your target audience.
4. Choose Instagram as the place where your ads will be shown.
5. Set up your budget and schedule.
6. Select the most appropriate format for your ad.
7. Publish the ad.
8. Keep an eye on all the metrics and track the performance.
If you have not looked into Instagram ads yet, it’ll be worth checking them out for your business.
How can ENGE help you achieve your goals?
We're here to help you with engagement and, content & marketing strategy for your Instagram account.
If you need any help or have any questions, just send me an email at Joanna@goenge.com.